Enough has already been said about social media, how it shapes consumer behaviour, and how organisations can use it to turn the wheel of the future in their favour. 

Despite the vast amount of information on the web, many businesses struggle to get their heads around it. "Social Media Marketing" And How It Works. 

So, I decided to come up with a comprehensive guide that will make social media marketing easier for those who are struggling to develop a successful marketing strategy.

What is Social Media Marketing?

Here is how Investopedia defines the term: 

“Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.”

But this definition is missing something really important. Let’s make it more simple and clear: 

“Social media marketing is the process of creating tailored content for each social media platform to drive engagement and promote your business.”

Social media marketing is all about connecting with your audience or customers and helping them understand your brand better. It is incredibly beneficial to your business growth. 

Imagine you’re going to meet someone for the first time with an intention to build a good relationship.

What should you do to make that person like you instantly because you’re not going to get a second chance? Will you succeed if you meet that person and say things that are boring or meaningless? 

People tend to like you more when you make them happy, no matter how you do that.

Just like the offline world, your social media marketing success largely depends on your ability to find and make your target audience happy so that they like your brand and share your stories with others.

Your social media marketing efforts will produce no results if your story isn’t worth sharing. 

Why Is Social Media Marketing Impo

Today's consumers rush to browse social media when they want to know more about an organisation or product because that’s where they’ll find others talking about that business.

What if you don’t have a social media presence? You’ll miss a great opportunity to make an impression. 

Take a look at these stats from Oberlo to have a feel of why having a sound social media marketing strategy is imperative to business success in 2020 and beyond: 

• 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

• 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.

• Facebook alone has over 2.7 billion monthly active users. 

Your customers and prospects are using social media channels daily, several times a day. Find out how much time an average person spends on social media.

Social media is an ideal place for a brand to seek insights into the tastes and interests of their audience. According to experts, smart companies will continue to invest in social media to achieve sustainable business growth.

Whether you want to launch a new product or business, social media is the perfect launchpad for creating discussion around your venture. As we move into the future of e-commerce, it is clear that social media marketing is not the only option.

In an increasingly competitive environment, your business cannot afford to lose social media.

This is especially competitive in the social media influencer space, where thousands of new influencers launch brands every day. If you are trying to build a more online presence to become a social media influencer, be sure to read our comprehensive guide.

Do more with your social media presence now by contacting us online or calling +91 75071 12371 today!

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https://sproutemedia.com/social-media-marketing/